Casewell
How to sell wholesale on Shopify without Plus
You do not need Shopify Plus to sell wholesale. It is a common belief, because Shopify's built-in B2B features are locked to the Plus plan, which starts around $2,300 a month. But the things a wholesale channel actually needs, wholesale prices for approved buyers, order minimums, pack sizes, and a clean way for shops to place orders, all run fine on Basic, Grow, or Advanced. Here is why the confusion exists and how to sell wholesale on any Shopify plan.
Why people think you need Plus
Shopify's native B2B lives on Plus. It gives you company profiles, customer-specific catalogs, and B2B price lists built into the admin. It is genuinely good, but it is bundled into Plus at enterprise pricing. So when a growing brand searches for how to sell wholesale on Shopify, they hit page after page pointing them at Plus and assume it is the only way. It is not.
What wholesale actually requires
Strip it back and a wholesale channel needs four things:
- Wholesale prices only approved buyers see, never your retail shoppers.
- Order minimums, so a stockist cannot place a tiny order.
- Pack or case sizes, so buyers order by the six or the dozen, not the single unit.
- A simple way to order and invoice, so approved shops place an order and you collect payment.
None of these require Plus. They require the right setup, or the right app.
Your options without Plus
- Do it manually. Build draft orders by hand from emailed spreadsheets. It works at very low volume, but it does not scale and it puts all the data entry on you.
- Use discount codes or a hidden collection. You can hack a wholesale experience together with codes and a password page. There is no minimum, no pack sizing, and your wholesale prices can leak to retail shoppers.
- Use a wholesale app. The practical path for most brands. The catch: many wholesale apps bill you a percentage of your whole store's revenue, so the more you sell, even at retail, the more they take.
- Use a flat-priced wholesale app. A few apps, including Casewell, add a real wholesale ordering channel to any Shopify plan for one flat monthly price, with no cut of your sales.
What good wholesale looks like on any plan
The goal is a self-serve ordering page your approved buyers log into: they see your wholesale prices, order by the pack, and submit, with your minimum enforced. Each order lands in your Shopify admin as a draft order you invoice in one click. Fulfillment, taxes, and reporting stay exactly where they are today. No new system to learn, and no Plus upgrade.
How Casewell does it
Casewell is built for exactly this. It adds a wholesale ordering page to the store you already run, on Basic, Grow, or Advanced. You set your wholesale discount, order minimum, and pack sizes, approve the shops you sell to, and share one link. Buyers order at your prices, orders arrive ready to invoice, and you get an email the moment one comes in. It is a flat monthly price with a 14-day free trial, and it never takes a percentage of your sales.
Read the setup guide to see the full flow, or install it and start a free trial. Still weighing your options? See Shopify B2B vs. a wholesale app.